Fenchem moves in on beauty from within
May 14, 2007

Chinese ingredients supplier Fenchem is promoting a range of branded ingredients, hoping to take advantage of the emerging market for oral products that deliver outward beauty benefits.

According to German market analyst Analyse and Realise, the global market for cosmeceuticals is currently valued at around US $60bn, with a growth rate of 8 to 12 per cent. The term cosmeceutical refers to both topical and products with active properties. Oral products are also known by a number of other names, such as 'skinceuticals' and 'nutricosmetics'.

Fenchem's product line up includes HyaMax sodium hyaluronate, marketing as playing a role in tissue hydration, and therefore helping to smooth and soften skin and reduce wrinkles.

It also has a series of antioxidants "designed to hinder free radicals' potential to damage long-term cell and tissue integrity". These are Nutra-Red lycopene, LuMarin lutein, Grapurit grape seed extract and Liveflax flax lignan.

A spokesperson for the company claimed that Fenchem is the first Chinese player to offer ingredients aimed at beauty from within, and it has signalled their intention to develop more ingredients for the market.

(copy from http://www.nutraingredients.com/Industry/Fenchem-moves-in-on-beauty-from-within)

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